Entry two – Helvetica – Arden

Here is my example of helvetica, I chose this image because I’m sure most of us can relate to toilets..

being that we all use them and these signs are everywhere in malls, trainstations, fast food outlets etc.

 

Helvetica was developed 1957 by two typographers; Max Miedinger and Eduard Hoffmann in Münchenstein, Switzerland. Their goal was to create a “neutral typeface that had great clarity, had no intrinsic meaning in its form, and could be used on a wide variety of signage”.

The original name for Helvetica was “Neue Haas Grotesk” but was changed in 1960 to Helvetica which means “The Swiss Font.”